Deconstruction of motion graphics #5

Hurricane media HTC

For this deconstruction I am looking at the motion graphics used in the advert for the HTC smartphone. However it's hard to ignore the impressive motion graphics employed on the website itself! The main idea of this piece, like every other advert ever produced, is to promote a product, in this example that product is a phone with a range of different features. Naturally HTC would be keen to show off all the different features of the phone and so hired a motion graphics company named Hurricane Media to produce the advert. Hurricane Media specialise in producing videos for large companies, these include adverts for T.V. videos for the internet and even videos for staff, as such they have developed a name for themselves and have produced a number of pieces for large companies including Peugeot and ASDA. The video itself is, unsurprisingly, very well made, the use of the lines to form various shapes representing items that coincide with the applications that the phone is currently using, is a very effective one. It is an extremely subtle, yet aesthetically pleasing visual element that, when matched with the music, create an inclusive and eye catching advert. The various elements that make up the music all shift and change dependant on what is on the screen at the time, for example when the phone appears the music is altered from fairly ambiant background noise, to much more vivid, louder and complex sounds. Although there is so much going along, with the great use of the lines as well as music, it never takes away from what is and should be the main focus of this advert, the phone itself. Naturally the target audience for this piece is potential customers and it achieves it's aims of reaching them brilliantly by showing off all of the phones features, even the various colours that the phone is available in. I really like this piece, it is well made, well thought out and very professional, I struggle to see any areas in which it could be drastically improved. 

Deconstruction of motion graphics #4

Where things come from

This example of motion graphics was produced by a student to conclude their bachelor project, it is an advert for a fictional T.V. show regarding how things work. As such, it has no real target audience however it does have certain criteria to fulfil, it must be eye catching, something they achieve through their use bright colours and stylised animation. It must also fit in with the educational theme of the show, for it would be little use to produce an overly exciting advert featuring explosions or guns being fired when the show is on where things come from. It does this extremely well, the clear and intellectual voice over provides an obvious tone for the animation, which in turn by being concise and measured makes the piece look very professional and mature. Whilst there isn't a constant them in the colour of the piece, the style remains consistent throughout and is an extremely strong element, the combination of 3D and 2D is an idea that I may very well use for my own piece in my own way. The only downside that I can see for this advert is that it is perhaps a little too long to be aired on T.V. as it would take up a large chunk of the advertising time, however this could easily be remedied by editing the piece into a much smaller snippet, whilst this may take away some of the context it will still provide viewers with a chance to see this brilliant example of motion graphics.

Clément Morin showreel

This motion graphics show reel is an example of some extremely professional animation and has a number of exciting and interesting ideas that I can use to inspire my own motion graphics piece. The opening credits especially relate to me as they are in a similar vein to the work I am looking to produce and can be used as reference material.