Deconstruction of motion graphics #4

Where things come from

This example of motion graphics was produced by a student to conclude their bachelor project, it is an advert for a fictional T.V. show regarding how things work. As such, it has no real target audience however it does have certain criteria to fulfil, it must be eye catching, something they achieve through their use bright colours and stylised animation. It must also fit in with the educational theme of the show, for it would be little use to produce an overly exciting advert featuring explosions or guns being fired when the show is on where things come from. It does this extremely well, the clear and intellectual voice over provides an obvious tone for the animation, which in turn by being concise and measured makes the piece look very professional and mature. Whilst there isn't a constant them in the colour of the piece, the style remains consistent throughout and is an extremely strong element, the combination of 3D and 2D is an idea that I may very well use for my own piece in my own way. The only downside that I can see for this advert is that it is perhaps a little too long to be aired on T.V. as it would take up a large chunk of the advertising time, however this could easily be remedied by editing the piece into a much smaller snippet, whilst this may take away some of the context it will still provide viewers with a chance to see this brilliant example of motion graphics.