Deconstruction of motion graphics #8

The video above is an example of motion graphics used for advertising purposes. The target audience is, as is always the case with any piece of advertising, potential customers. It's main aim is to encourage interest in the product, whilst it doesn't give any detail as to what the product is capable of, it gives a good idea of aesthetics and should encourage curiosity, to the point that customers will look further into it. This is a major strength of the piece, another, I feel, is the use of interesting camera angles to grab and then maintain the audience's attention. The use of various angles simultaneously at the beginning is a nice feature, and the pan around giving them a chance to show off the product is aesthetically pleasing. The addition of the laptop opening rather than remaining static also makes it a little more interesting and clearly shows what the product is. I feel that the creator of this piece is a really talented modeller and this model, which was made in Maya, is really well produced, textured and rendered, something that the artist should be very proud of. Whilst the animation may be brief, there is a clear consistent colour scheme throughout which adds to the aesthetics and I feel that whilst it could have been longer, this is a very strong, professional piece.

Deconstruction of motion graphics #7

This is an example of some informative motion graphics, similar to some pieces that I have deconstructed previously, this piece is to accompany the vocals which are the main focus. I think that this is a great example of how ever very simple shapes and dull colours can be used to great effect to create visually pleasing, interesting work. The target of this piece is clearly for companies looking to create some sort of image for themselves, so it's fairly important that the visual aspect is a decent quality. At the same time, it's important that the visuals aren't doing anything too lavish to detract from the vocal and I think that's something that they have achieved. The one thing that I might pick out as an issue is the circle doesn't do anything for a while at the beginning, and although it's important to get that balance between visuals and sound, I think maybe a little something extra could have been added. I also feel just a little touch of colour would have really drawn the viewers attention to certain things, however I think it's a really well produced piece that targets it's audience and does what's intended of it very well. There's good consistency throughout and when the camera pans out to reveal the circle has now become a globe was a very smart and nice little touch. As was the quirky music in the background that added a little more depth to the piece.

Deconstruction of motion graphics #6

The above video is an example of motion graphics and really good typography. It takes a scene from the film Pulp Fiction and applies good animation skill to make a really interesting and professional looking piece. The first thing that stands out when looking at it is the extremely solid use of timing, synchronising the vocal with the appearance and movements of the words. The next thing is the brilliant use of fonts and text sizes to represent different characters, different ways of saying things etc... for example the words spoken by Samuel L Jackson, who is clearly the dominant character in the clip, are bold, large, they appear quickly and move with real punch. Whereas when the other character in the piece begins to talk, his words are small, they appear shaky and move with a frailty. There is also brilliant use of colour and theme throughout the piece, not only does the colour of the background and the text complement one another, but they change, along with the font, at key points in the speech, most noticeably after the gun shot. The background becomes red, and splattered and whilst the text representing Samuel L Jackson remains the same, the text representing the other character, who has just been shot and is now bleeding, has become more fluid, like blood splatters. This example has a whole host of strong ideas that I can use in my motion graphics pieces, the use of colour, interesting camera pans and most importantly choices of fonts I can apply to this and future pieces.