Monday, 15 October 2012

Deconstruction of motion graphics #2

http://www.youtube.com/watch?v=HBJPu1zoSnA&feature=related

This piece was produced by a student studying at Arizona state university as part of their kinetic typography, naturally typography plays a large part in the production of most motion graphics, so I felt that it would be a beneficial clip to deconstruct. Whilst the use of fonts, sizes of text etc... is clearly the focus, there are a lot of nice things about this, including the use of panning, zooming, different camera angles, the constant movement, to keep the piece exciting and especially the manner in which the text is synchronised with the music. The music is clearly the theme driving the entire animation, so unlike other examples of motion graphics where the music is picked on the basis of what they wish the animation to do, the reverse is true here. There is no real traget audience for this piece, in regards to age, gender etc ... but naturally it is aimed at fans of Queen, perhaps those keen to learn the lyrics to one of their favourite songs, it will also be aimed to please the tutor or examiner who will be marking the piece so the animator is looking to show off their best work.
As listed below the video, the person producing the piece has used a number of different software, namely After effects, photoshop and illustrator, by being able to use different software they have produced a much more rounded and complete animation, using each to full potential, for example whilst photoshop may have been perfect for producing good looking text and backgrounds, after effects has the animating capabilities, by combining the two they have gotten the best of both worlds. It appears to have been produced to a fairly high standard, and as the comments mention below the video, it has been aired on the one show when discussing Queen, a tribute to the quality of the piece. Another good point to mention is the use of a theme running throughout, the use of dark green and black creates a pleasing aesthetic, whilst the fonts are repeated in certain areas to offer continuity. The only area where I feel this could have been improved is the use of some more unorthodox fonts in order to add some more life to the piece. Maybe a trip to dafont.com or even attempting to create their own font may have added an extra element to this piece. In my opinion this is a good piece of motion graphics with a number of strong points, the strongest of which is the timing between the text and the music.

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