This piece of motion graphics was produced for sky sports, in order to promote the football games that will be shown in the coming months. It's main target audience is most likely men, probably ranging from teenagers to middle aged. It was produced by a man called Nick Motture, who's website can be found at www.moocowmedia.com, he has produced a number of other motion graphics including promos and idents for sky sports, BBC etc... He has used a range of techniques in producing this piece, including fast paced music, well timed cutting, zooming, panning etc ... Alternating between motion graphics and actual clips, a theme running through out as well as good use of timing. The loud, bold, yet friendly music used instantly grabs the attention, as this was produced for T.V. It is necessary to be able to make the viewer who may not be paying too close attention to the adverts, sit up and take notice, the fast pace of the music does exactly that. Also the rhythm of the guitar allows the clips to be carefully synchronised alongside the music, producing a pleasing aesthetic. Although the youtube clip doesn't truly do this justice, it has clearly been produced to a high standard, legible to be shown on T.V. There are a number of points that I would pick out to be extremely good about this work, his use of timing is certainly something that stood out for me, the way in which the camera pans onto the next piece of font, then slows down during a break in the guitar allowing a little more time to take in the information, only to transition on quickly once again. Whilst I think it's important to have a theme to the piece, I would have liked a little more change in the colours, perhaps changing the strands in the background to match the colours that the two teams play in, this may have made for slightly more eye grabbing work, however at the same time, I appreciate that it may have detracted from the most important thing, which is the text. In my opinion I think that this is a very high quality piece and has whole host of good points that I can take inspiration from, it is informative, well thought out and eye grabbing, everything that motion graphics should be!
Monday, 8 October 2012
Deconstruction of motion graphics #1
This piece of motion graphics was produced for sky sports, in order to promote the football games that will be shown in the coming months. It's main target audience is most likely men, probably ranging from teenagers to middle aged. It was produced by a man called Nick Motture, who's website can be found at www.moocowmedia.com, he has produced a number of other motion graphics including promos and idents for sky sports, BBC etc... He has used a range of techniques in producing this piece, including fast paced music, well timed cutting, zooming, panning etc ... Alternating between motion graphics and actual clips, a theme running through out as well as good use of timing. The loud, bold, yet friendly music used instantly grabs the attention, as this was produced for T.V. It is necessary to be able to make the viewer who may not be paying too close attention to the adverts, sit up and take notice, the fast pace of the music does exactly that. Also the rhythm of the guitar allows the clips to be carefully synchronised alongside the music, producing a pleasing aesthetic. Although the youtube clip doesn't truly do this justice, it has clearly been produced to a high standard, legible to be shown on T.V. There are a number of points that I would pick out to be extremely good about this work, his use of timing is certainly something that stood out for me, the way in which the camera pans onto the next piece of font, then slows down during a break in the guitar allowing a little more time to take in the information, only to transition on quickly once again. Whilst I think it's important to have a theme to the piece, I would have liked a little more change in the colours, perhaps changing the strands in the background to match the colours that the two teams play in, this may have made for slightly more eye grabbing work, however at the same time, I appreciate that it may have detracted from the most important thing, which is the text. In my opinion I think that this is a very high quality piece and has whole host of good points that I can take inspiration from, it is informative, well thought out and eye grabbing, everything that motion graphics should be!
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