Alex Trimpe motion graphics - It gets better
This example of motion graphics was produced by Alex Trimpe an animator who i have previously mentioned on this blog. It is an extremely polished and well produced informative piece designed to be an informal and exciting way to get people thinking about the way in which they act. It has no clear set target audience as far as demographics are concerned for it applies to men and women of all ages and backgrounds. It was produced for a project based on reassuring people that life can be positive even when it may not seem like it. Although it is unlikely that this has, or will ever be used commercially it is finished to an extremely high standard including music produced by circa music, a company geared towards helping to develop music to accompany pieces so that the music slots hand in hand with the animation, advert etc... that is being produced. In this instance the music synchs perfectly with the words on screen, whilst the voice takes centre stage the music accompanies it perfectly, starting a little disjointed it becomes more upbeat when the discussion turns to peace and love. There is also a few examples of other sound effects in the animation, namely the sound of fire, or the crashing symbol when striking back is mentioned. Alex has employed a number of techniques in this short, whilst the typography is kept simple and bold, easy to read, the text flys around, growing and shrinking, appearing from different areas keeping it interesting. The synchronisation with the text appearing whilst the man reads it is a very good point, plus the selection of which words to show and when, as well as when to show symbols, images or nothing at all. The last thing that I wanted to point out was the use of a theme throughout, not varying from the earthly browns, oranges and yellows made this a very visually attractive piece. I'm struggling to find any bad points, this is a very high quality, well made example of motion graphics that I really enjoy.
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