The video above is an example of motion graphics used for advertising purposes. The target audience is, as is always the case with any piece of advertising, potential customers. It's main aim is to encourage interest in the product, whilst it doesn't give any detail as to what the product is capable of, it gives a good idea of aesthetics and should encourage curiosity, to the point that customers will look further into it. This is a major strength of the piece, another, I feel, is the use of interesting camera angles to grab and then maintain the audience's attention. The use of various angles simultaneously at the beginning is a nice feature, and the pan around giving them a chance to show off the product is aesthetically pleasing. The addition of the laptop opening rather than remaining static also makes it a little more interesting and clearly shows what the product is. I feel that the creator of this piece is a really talented modeller and this model, which was made in Maya, is really well produced, textured and rendered, something that the artist should be very proud of. Whilst the animation may be brief, there is a clear consistent colour scheme throughout which adds to the aesthetics and I feel that whilst it could have been longer, this is a very strong, professional piece.
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