Deconstruction of motion graphics #6

The above video is an example of motion graphics and really good typography. It takes a scene from the film Pulp Fiction and applies good animation skill to make a really interesting and professional looking piece. The first thing that stands out when looking at it is the extremely solid use of timing, synchronising the vocal with the appearance and movements of the words. The next thing is the brilliant use of fonts and text sizes to represent different characters, different ways of saying things etc... for example the words spoken by Samuel L Jackson, who is clearly the dominant character in the clip, are bold, large, they appear quickly and move with real punch. Whereas when the other character in the piece begins to talk, his words are small, they appear shaky and move with a frailty. There is also brilliant use of colour and theme throughout the piece, not only does the colour of the background and the text complement one another, but they change, along with the font, at key points in the speech, most noticeably after the gun shot. The background becomes red, and splattered and whilst the text representing Samuel L Jackson remains the same, the text representing the other character, who has just been shot and is now bleeding, has become more fluid, like blood splatters. This example has a whole host of strong ideas that I can use in my motion graphics pieces, the use of colour, interesting camera pans and most importantly choices of fonts I can apply to this and future pieces.